Tools and guides backed by research
The Couples Annual, and the free guides that go with it. Developed with relationship scientists and designed to support the Cupla app, able to be used by any couple.
The Couples Annual
A hardcover guided year for the two of you. Seven sessions, twelve dates, one shared story. Developed through learnings from 500,000 Cupla users, in partnership with research from Dr. Jessica Maxwell.
- 1
- annual session
- 4
- quarterly check-ins
- 52
- weekly syncs
- 12
- dates
- 100
- dreams
Complements and syncs with the app
Photograph a marked page and Cupla Assist turns your handwriting into lists, dates and reminders. The only couples app with a hardcover companion whose pages become plans in the app.
Free guides and tools
The Weekly Sync agenda
A 15-minute weekly catch-up you can do together.
The goal-setting guide
Turn a vague ambition into a goal you’ll hit.
Twelve date themes
Ideas per theme, with budget and at-home versions.
Rituals that stick
What makes a ritual last, plus ideas to borrow.
Getting Deeper questions
A question bank for going past small talk.
Coming soon
Couples who plan and dream together feel better about their relationships.
That finding shapes every tool on this page. Developed alongside Dr. Jessica Maxwell and Dr. Emily Cross, and tested with the couples who use Cupla every day.
Within that survey, a longitudinal subset of 95 users was tracked across 2023 and 2024. The report also cites published relationship research (Ruffieux et al., Finkel et al., Wilcox & Dew).
The 2027 Impact Report is being prepared by Dr. Emily Cross, surveying over 2,000 users, our most extensive yet. Results due January 2027.
20–30 min
a week is the sweet spot
Couples who spent about that long together in Cupla saw the biggest gains. It’s why the Weekly Sync guide is fifteen minutes and not an evening.
5+ times
frequency beats intensity
Couples opening Cupla five or more times a week saw greater improvements in stress, communication and closeness than those who used it in longer, rarer bursts. It’s why the rituals guide favours small and often over grand gestures.
76.3%
said Cupla improved their communication
And 63.5% said it helped them spend more quality time together, from our annual relationship survey of more than 2,100 users.