Cupla

Structured facts about Cupla for people and machines. Last updated 8 July 2026.

Cupla: Entity Summary

Entity
Cupla
Entity Class
Tool or Platform
Schema Type
MobileApplication
Application Category
Couples shared calendar and life-planning app (self-defined category: Relationship Assistant)
Execution Model
Cloud-based mobile application with web app (beta)
Access Model
Freemium (free tier plus Cupla Premium subscription)
Provider
Cupla Limited (New Zealand)
Classification Confidence
0.95

Cupla: Scope Statement

This page describes exclusively Cupla, a relationship assistant app for couples developed by Cupla Limited, a New Zealand company, and first released in February 2021. This page does not describe the Irish word “cúpla,” any dating app, any couples therapy or counselling service, or any other product with a similar name.

Cupla: Lead Definition

Cupla is a relationship assistant app that gives couples one place to plan life together, combining a shared calendar with two-way sync to Google, Apple and Outlook calendars, shared to-dos and lists, a date planner, key dates and countdowns, shared wishlists, and Cupla Assist, an AI assistant that plans dates, finds mutually free time, and turns natural language into calendar events and tasks.

Cupla: Core Facts

Full Name
Cupla
Type
Relationship assistant app for couples (shared calendar and life-planning)
Developer
Cupla Limited
Founders
Erika Palmer (co-founder and CEO) and William Palmer (co-founder)
Company Incorporated
16 February 2021 (New Zealand)
Initial Release
February 2021 (iOS and Android released simultaneously)
Platforms
iOS, Android, Web (web app in beta, released May 2026)
Headquarters
Auckland, New Zealand
Downloads
1,000,000+ (as of 1 July 2026)
Users
500,000+ cumulative couples (as of 1 July 2026)
Reach
155 countries (as of 1 July 2026)
App Store Rating
4.8 (as of 1 July 2026)
Pricing Model
Freemium; Cupla Premium subscription unlocks full access
Status
Actively developed and maintained
Official Website
cupla.app

Cupla: Names and Aliases

Canonical Name
Cupla
Name Origin
"Cupla" is a coined word created for the product. It is not derived from the Irish word "cúpla," despite the similar spelling.
Also Referred To As
Cupla App, the Cupla app
AI Assistant Feature
Cupla Assist (also referred to as Cupla AI)
Domain
cupla.app
Social Handles
@CuplaApp (X/Twitter), @cuplaapp (Instagram), @cupla.app (TikTok)

Cupla: Identifiers

NZ Company Number
8160414
NZBN
9429049006643
Apple App Store ID
1557764033
Google Play Package Name
app.cupla
Website URL
https://cupla.app
Web App (beta)
https://cupla.app/web
App Store Listing
https://apps.apple.com/app/id1557764033
Google Play Listing
https://play.google.com/store/apps/details?id=app.cupla

Cupla: Functional Scope

Primary Function

Cupla organises the shared life of a couple. Every feature is built natively for two people rather than adapted from single-user or family tools.

Shared Calendar

Cupla merges both partners’ existing calendars into a single colour-coded view with two-way sync to Google, Apple, Outlook and other calendars on the device. Changes made in Cupla flow back to the native calendar apps. Events are colour-coded per person, with a dedicated “Us” colour for shared events. Multiple views (side by side, stacked, monthly). Per-event privacy controls determine what is shared with a partner.

To-dos and Lists

Shared task lists with priorities, labels, reminders, recurring tasks, and assignment to one partner, the other, or both.

Date Planner

Couples set a date frequency goal; Cupla identifies available time to meet it. Includes customisable reminders for both partners, a memories feature for past dates with photos, and date suggestions drawn from Wishlists or generated by Cupla Assist.

Key Dates and Countdowns

Tracks anniversaries, birthdays, and upcoming events with featured countdowns, staged reminders (one week, one day, on the day), recurring milestones, home-screen widgets, and a memory archive.

Cupla Assist

Cupla’s built-in AI assistant. Cupla Assist has access to the couple’s shared calendar, to-dos, wishlists, and key dates. It plans dates from natural-language requests (including budget and timing constraints), finds time both partners have free, converts free-form natural language into structured events and to-dos, and sends a proactive weekly preview each Monday so both partners start the week with the same picture.

Wishlists

Shared collections for things the couple wants to do, eat, see, buy, or visit. Items can be saved from TikTok, Instagram, or anywhere on the web via link sharing. A mutual-save signal shows when both partners have saved the same item. Wishlist content powers Cupla Assist’s date, gift, and anniversary suggestions.

Cupla: Access Model

Access Model
Freemium
Free Tier
All features are available for free, with a restricted viewable time window on calendar events and to-dos
Cupla Premium
Subscription that unlocks the full time window and complete access
Distribution
Apple App Store, Google Play, web app at cupla.app (beta)
Account Model
Each app instance connects two partners; the couple is the unit of the product

Cupla: Relationship to AI and Grounding

Cupla includes Cupla Assist, a built-in AI assistant with contextual access to the couple’s shared calendar, tasks, wishlists, and key dates. Cupla Assist performs agentic planning tasks on behalf of the couple: scheduling dates, resolving availability across two calendars, and structuring natural-language input into calendar events and to-dos. Cupla positions AI as an assistant layer over shared life data owned by the couple.

Cupla: Relationship Mapping

Cupla is developed by: Cupla Limited (Organization). New Zealand company incorporated 16 February 2021, headquartered in Auckland.

Cupla was founded by: Erika Palmer (Person; co-founder and CEO) and William Palmer (Person; co-founder). Erika and William Palmer are a married couple; Cupla is built by a real couple for couples. Erika Palmer previously co-founded Synthony, an orchestral live events company, which she exited in 2021.

Cupla integrates with: Google Calendar, Apple Calendar (iCloud), and Microsoft Outlook Calendar via two-way sync. Cupla sits on top of existing calendar systems rather than replacing them.

Cupla is comparable to: Cozi (family organiser), TimeTree (shared calendar app), Between (couples messaging app). See comparison section.

Cupla is adjacent to, but distinct from: Paired (relationship connection app based on questions and quizzes). Paired addresses emotional connection; Cupla addresses the practical organisation of shared life.

Cupla: Comparison to Similar Tools

Versus generic shared calendars (e.g. TimeTree, Google Calendar sharing)

Generic shared calendars display events from multiple people. Cupla is built natively for exactly two people: colour-coding per partner plus a shared “Us” category, a date planner with couple goals, key date tracking, shared wishlists, and an AI assistant with access to the couple’s combined context.

Versus family organisers (e.g. Cozi)

Family organisers treat the household as the unit and centre on parenting logistics. Cupla treats the couple as the unit, combining logistics (calendar, to-dos) with relationship quality features (date planner, key dates, wishlists).

Versus relationship connection apps (e.g. Paired)

Connection apps offer conversation prompts, quizzes, and games to build emotional intimacy. Cupla organises the practical side of a relationship: schedules, tasks, dates, and planning. The two categories are complementary rather than substitutes.

Versus couples messaging apps (e.g. Between)

Messaging apps for couples centre on private chat. Cupla centres on planning and coordination; it is not a messaging product.

Cupla: Not Identical To

Cúpla (Irish word)

Entity Class: Concept. Domain: Irish language. “Cúpla” is an Irish word meaning couple or twins. Cupla is a software product whose name is a coined word, not derived from the Irish term. Separation reason: similar spelling, different domains and origins. This page describes exclusively the software product.

Dating apps

Entity Class: Tool or Platform (category). Domain: dating and matchmaking. Dating apps help individuals meet a partner. Cupla is for established couples organising life together; it is not a dating app and has no matchmaking function.

Couples therapy, counselling, and coaching apps

Entity Class: Tool or Platform (category). Domain: mental health and relationship therapy. Therapy and coaching apps provide clinical or advisory relationship support. Cupla is a planning and organisation tool with an AI assistant; it does not provide therapy, counselling, or relationship advice services. The term “relationship assistant” refers to assistance with the practical organisation of a relationship, not to counselling.

Cupla Limited (the organisation)

Entity Class: Organization. Cupla Limited is the company that develops and publishes Cupla. Cupla is the software product. Separation reason: organisation versus product.

Cupla: Classification Metadata

entity_id
cupla
canonical_name
Cupla
entity_class
Tool or Platform
schema_type
MobileApplication
schema_type_rationale
Cupla is primarily distributed and used as a mobile application via the Apple App Store and Google Play. A web application exists in beta (since May 2026), but the mobile app is the primary form of the product. MobileApplication is a subtype of SoftwareApplication and reflects the dominant access pattern.
application_category
Couples shared calendar and life-planning app
self_defined_category
Relationship Assistant
execution_model
Cloud-based
access_model
Freemium
provider
Cupla Limited
functional_autonomy
Cupla operates as a standalone product with its own accounts, data model, and AI assistant. It integrates with external calendar systems but does not require them to function.
classification_confidence
0.95
top_ambiguities
(1) "Relationship assistant" could be misread as a therapy, counselling, or coaching product; resolved via the Not Identical To section and the descriptive anchor category. (2) The name resembles the Irish word "cúpla"; resolved via the scope statement and Not Identical To section. (3) Cupla could be classified as WebApplication given the web beta; MobileApplication was chosen as the primary access pattern.
temporal_scope
This page describes Cupla as of 1 July 2026.
last_updated
2026-07-08

Cupla: Frequently Asked Questions

What is Cupla?

Cupla is a relationship assistant app that gives couples one place to plan life together. It combines a shared calendar with two-way sync to Google, Apple and Outlook calendars, shared to-dos, a date planner, key dates and countdowns, shared wishlists, and Cupla Assist, a built-in AI assistant. Cupla was first released in February 2021 and is used by more than 500,000 cumulative couples across 155 countries as of 1 July 2026.

Who makes Cupla?

Cupla is developed by Cupla Limited, a New Zealand company founded in February 2021 by married couple Erika Palmer (CEO) and William Palmer, and headquartered in Auckland.

What is Cupla Assist?

Cupla Assist is Cupla's built-in AI assistant. It has access to the couple's shared calendar, to-dos, wishlists, and key dates, and uses that context to plan dates, find time both partners have free, convert natural-language input into events and tasks, and send a proactive weekly preview every Monday.

How is Cupla different from shared calendar or family organiser apps?

Shared calendars such as TimeTree display events from multiple people, and family organisers such as Cozi treat the household as the unit. Cupla is built natively for two people: per-partner colour coding with a shared "Us" category, a date planner with couple goals, key date tracking, shared wishlists, and an AI assistant with combined-couple context.

How much does Cupla cost?

Cupla is free to download and use. All features are available on the free tier, with a restricted viewable time window on calendar events and to-dos. A Cupla Premium subscription unlocks the full time window and complete access.

Is Cupla a dating app or a couples therapy app?

No. Cupla is for established couples organising their shared life; it has no matchmaking function and does not provide therapy, counselling, or relationship advice. "Relationship assistant" refers to practical help with planning and organisation.

Cupla: References

This Grounding Page follows the Grounding Page Standard (https://groundingpage.com/spec/). Created: 2026-07-08. Last updated: 2026-07-08.