Dr. Jessica Maxwell
Social PsychologistDr. Jessica Maxwell is Cupla’s resident sex and relationship expert and an Assistant Professor of Social Psychology at McMaster University. After a Ph.D. at the University of Toronto, she held roles at Florida State and the University of Auckland, studying what keeps romantic relationships thriving. Her research has appeared in leading journals, the BBC and Psychology Today, and it shapes how Cupla is built.
First Annual Relationship Survey
At the end of 2023, Cupla conducted our first Annual Relationship Survey to understand how couples feel about their relationship and the impact Cupla was having on their lives.
A whopping 850 users provided both quantitative and qualitative feedback giving us incredible insights into relationships around the globe.
Key Takeout:
One key takeout from the survey, was to really understand at what relationship stage are couples engaging with Cupla (i.e. are in happy, committed relationships, or are they looking to solve a significant relationship issue).
We asked respondents to report their feelings of Love, Commitment, Trust, Satisfaction, Closeness, Passion, and Satisfaction with Quality Time in their relationship. These are all key aspects of relationship quality that research suggests are important for keeping relationships intact long-term (1).
When we averaged across respondents’ feelings of Love, Commitment, Trust, Satisfaction, Closeness, Passion, and Satisfaction with Quality Time, we found that they scored an average of 6.34 out of a possible 7. In other words, respondents were very happy in their relationships, and are likely using Cupla to enhance an already satisfying relationship!
When asked about the benefits of Cupla 62.5% of users agreed that Cupla has reduced barriers to spending time together.
Most significantly, respondents strongly endorsed that using Cupla has made them excited about the future. This result is very important given couples’ commitment levels are more tied to how satisfied they expect to be in the future, rather than the current state of their relationship. By keeping users excited about the future of their relationship, Cupla is helping couples’ relationships succeed in the present (2).
These results provide us with incredible knowledge that will help shape Cupla for the benefit of our users.
Tap the link below to access our full report prepared by Dr Jessica Maxwell and Dr Emily Cross.
1- Fletcher, G. J., Simpson, J. A., & Thomas, G. (2000). The measurement of perceived relationship quality components: A confirmatory factor analytic approach. Personality and Social Psychology Bulletin, 26(3), 340-354.
2- Baker, L. R., McNulty, J. K., & VanderDrift, L. E. (2017). Expectations for future relationship satisfaction: Unique sources and critical implications for commitment. Journal of Experimental Psychology: General, 146(5), 700.