Privacy Policy

Overview

Cupla (“we”, “our”, “us”) is committed to protecting your privacy. This policy explains how we collect, use, and share information about you when you use our app and services.

Information We Collect

We collect information you provide directly to us, including:

• Account information: name, email address, and profile details
• Calendar data: events, key dates, and reminders you add to Cupla
• To-dos and lists you create within the app
• Wishlist items and date ideas
• Messages or content you submit when using Cupla AI

We also collect information automatically when you use our services, such as device type, operating system, app version, and usage data (features used, frequency).

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Cupla app
• Sync your data between your devices and your partner’s account
• Power Cupla AI features and personalised suggestions
• Send notifications and reminders you have opted into
• Respond to support requests and communications
• Monitor for fraud, abuse, and security issues

Sharing Your Information

We do not sell your personal data. We share information only in the following limited circumstances:

• With your partner, for data explicitly shared within the app (calendars, lists, wishlists)
• With service providers who help us operate the app (hosting, analytics, customer support) under strict confidentiality obligations
• If required by law, court order, or governmental authority
• In connection with a merger, acquisition, or sale of assets — you will be notified before any such transfer

Data Retention

We retain your data for as long as your account is active. You can delete your account at any time from the app settings, which will permanently remove your personal data within 30 days, except where retention is required by law.

Security

We use industry-standard encryption (TLS in transit, AES-256 at rest) to protect your data. We regularly review our security practices and promptly address vulnerabilities. No system is 100% secure; please use a strong password and keep your device secure.

Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data
• Object to or restrict certain processing
• Data portability (receive a copy of your data in a machine-readable format)

To exercise any of these rights, contact us at [email protected].

Children

Cupla is not directed at children under 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

Changes to This Policy

We may update this policy from time to time. We will notify you of material changes by email or through the app. Continued use of Cupla after the effective date constitutes acceptance of the updated policy.

Contact

Questions about this policy? Reach us at [email protected] or by writing to Cupla, 128 City Road, London, EC1V 2NX, United Kingdom.